At the age of thirteen Founder Joseph Savino’s family opened their restaurant called 121 Restaurant, located in the country area of North Salem, NY. After taking a brief hiatus during his College years, Joseph yearned to return to his passion of the culinary world. He met his future business partner David Milburn, working alongside him in a commercial aviation catering kitchen at JFK Airport.
With very limited healthy food options where they worked, Joseph and David blended fresh vegetable and fruit juices with produce from the kitchen. A few of the original recipes, such as Watermelon & Pineapple Jamu were conceived then. Channeling his passion for the arts, Joseph completed all initial design and branding of JUISI, while David conceived the flavors. Within a few short months JUISI sold it first bottle in NYC